Working Like Dogs
March 11, 2011 00:12:12

Phew, the photo shoot is over. During the course of four days, we took hundreds of shots of our best friends wearing or using our innovative new collection of pet products.

What we discovered as we worked is that dog models are very different from human ones. While a super model might beg for compliments and avoid anything with calories, our models begged for toys and fed endlessly on treats. In fact, getting the perfect shot probably wouldn’t happen without substantial amounts of bribing with toys and treats.

When they were not in front of the camera, our dogs enjoyed sniffing every inch of the studio, playing or chilling out in their crates and carriers. Some of the more ambitious pups hopped up on the chairs or couches to watch their humans work the phone or check their email. Our dachshund Greta tried to check her own email at a laptop while our cocker spaniel/King Charles mix Sydney did flips in the air. All of our canine pals were very impressed with the new pet items we’ve been creating to help them and all their four-legged friends experience greater softness and comfort at home and on the road.


Warm Up: Sydney does flips to get ready for her close-ups.


Working Dog: Greta goes online to check fan mail and read Dog Fancy.


Coffee Break: Sydney works the phones and almost gets her tongue on a Latté.


Hot Dogs: Bulldogs get hot easily, so BLANK chewed on ice before her shoot.


Greta getting ready for her pre-shoot grooming.


Nikki begs for more Microdry pet goods!